Blue Diamond Garden Centres Announces a Three-Year Partnership with Diddly Squat Farm
Together, we will develop and bring to market a unique range of co-branded gardening products which will be available online, in Blue Diamond's 55 garden centres and in the Diddly Squat Farm Shops.
The gardening products will all be designed to capture the spirit and character that has made Diddly Squat Farm a household name with millions of fans across the UK and beyond.
The partnership combines Blue Diamond’s decades of horticultural expertise and commitment to quality with Diddly Squat Farm’s distinctive personality, humour, and authentic connection to British farming and rural life.
The partnership's first product collaboration - the ‘Diddly Squat Farm Rosé Rose’ - was unveiled at the RHS Chelsea Flower Show. Bred by Rosen Tantau, the exclusive rose provided an early preview of the collaboration and will be joined by a broader programme of co-branded products later in the year.
The partnership is intended to evolve over time, with both businesses committed to expanding the product portfolio and creating new retail experiences for gardening enthusiasts and Diddly Squat Farm fans alike.
