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Blue Diamond Garden Centres and Diddly Squat Farm have joined forces in an exclusive three-year partnership to create a unique collection of garden, growing and gifting products, now available at Blue Diamond Garden Centres, Diddly Squat Farm Shops and online.
Bringing together Blue Diamond’s horticultural expertise and commitment to quality with Diddly Squat Farm’s distinctive character, humour and passion for British farming, the collection has been created with gardeners, growers and gift-givers in mind.
From seeds and bulbs and plants to bird care and garden gifts, each product has been carefully developed to reflect the spirit of Diddly Squat Farm while celebrating British growing and the enjoyment of the garden.
Whether you’re looking for something to grow, something for the garden or a gift with a difference, discover the Diddly Squat Farm and Blue Diamond collection in store and online now.
The Diddly Squat Farm Rosé Rose was the first collaboration between Diddly Squat Farm and Blue Diamond, unveiled at the RHS Chelsea Flower Show 2026 and christened by Diddly Squat Farm co-founder Lisa Hogan.
Bred by Rosen Tantau exclusively for the partnership, this fragrant floribunda produces masses of sun-kissed apricot-orange blooms throughout the summer. With its sturdy, upright growth, it looks equally at home in borders or pots – and, as you might expect from Diddly Squat, it’s a rose with a bit of character.
The Rosé Rose was the first taste of what was to come. The partnership has now grown into a wider collection of plants, seeds and bulbs, bird care and garden gifts, bringing together Blue Diamond’s love of growing with Diddly Squat Farm’s passion for British farming, the countryside and doing things a little differently.
The collection is now available at Blue Diamond Garden Centres, Diddly Squat Farm Shops and online.
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About Diddly Squat Farm
Diddly Squat Farm is a working farm near Chipping Norton, Oxfordshire. The farm shop co-founded by Jeremy Clarkson and Lisa Hogan, stocks a range of produce using ingredients from the farm where possible, to their own recipes and by local producers.
The brand rallying cry, ‘For Farms’ Sake’ says it how it is. Spotlighting farms and the people who make them what they are. It’s a promise from Diddly Squat Farm that their products help farmers farm.
Alan Roper
Chief Executive of Blue Diamond Garden Centres:
“This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings. Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour.
Our customers share the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm. We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”
Lisa Hogan
Co-Founder of Diddly Squat Farm Shop:
“We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team. I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”