Blue Diamond Charity Rose Application

In order to help us determine whether we can support your charity, we will need you to complete an application form. 

Blue Diamond will promote the sale of your rose through social media, in store POS, mailers, website and any other related promotions and we require a similar commitment from you.

• Applications are open to all charities/not-for-profit organisations (applications will not be accepted from business organisations or educational establishments.)
• Applications are open to charities (but applications cannot be made by current ‘Charity of the Year’ organisations.)

NB.

• When naming your rose please consider the following advice. The name of your rose will impact greatly on the sales figures. Names that are relatable to customers and that can apply to events, relationships, emotions etc tend to be more successful.
• Rose names will need to be in agreement with Blue Diamond and also with the breeder of the particular rose.
• We will aim to confirm whether your application has been successful or not within two months after the deadline for the application has closed.

Please read our terms and conditions below, before completing the application. 

Terms and Conditions

1. The Charity is to complete the Application Form above, so far as it is able, and within the Application Window, namely 1st Jan to 30th April incl.
2. Blue Diamond Garden Centres, (Blue Diamond), will then review all Applications in May and will contact the successful Charity once a decision has been made by the end of June. If the Charity does not hear from Blue Diamond, then their Application has not been successful, and the Charity can reapply the following year.
3. Once the Charity chosen by Blue Diamond to have a rose named on its behalf has been notified that its Application has been successful, the Charity must provide Blue Diamond with and adhere to a comprehensive marketing plan to market the rose named on the Charities behalf. The marketing plan is to be agreed between the Charity and Blue Diamond by December for the following year and must include, but not limited to, inclusion on the Charities' website, Newsletters, regular social media posts. In turn, Blue Diamond will market the Charity rose in its garden centres, on its website, in mailers to its Diamond Club Members and on social media, as a minimum.
4. Blue Diamond are to be tagged in all social media content that the Charity publishes regarding the rose https://www.facebook.com/bluediamondgardencentres & https://www.instagram.com/bluediamond.homeandgarden/?hl=en
5. The name of the rose is to be agreed between the Charity and Blue Diamond but the rose breeder has final say over the name of the rose.
6. Blue Diamond and the rose breeder retain the rights in the name of the rose named for the Charity.
7. Blue Diamond will donate £1 (excl VAT), from each rose sold on behalf of the respective Charity to the Charity.
8. Blue Diamond will provide the Charity with a full sales breakdown on the 1st April for the 12 months previous sales period, or portion of that 12-month period starting from when the rose was launched on behalf of the Charity and/or was available to purchase.
9. The Charity will then raise an invoice based upon the sales of the rose ie if 50 roses are sold, an invoice for £50 is to be raised, excluding VAT.
10. Blue Diamond will agree to sell and promote the Charity rose for 2 years from the date the rose is launched, thereafter Blue Diamond reserves the right to discontinue the sales of the rose if sales are poor, or Blue Diamond has the option to continue to market and sell the rose for such period as it sees fit.